Veteran advocate to lead strategic communications
PHOENIX, AZ June 10, 2020 – PrePass Safety Alliance, leading provider of highway safety and commercial vehicle efficiency technology, today announced the addition of Bob Trent as Vice President of Strategic Communications.
A veteran communications and public advocacy professional, Mr. Trent will oversee communications, public relations and safety outreach efforts for the Alliance. This new position will partner closely with executive leadership to expand and execute corporate communications strategy.
“Bob has a remarkable reputation for developing and executing on strategic communications plans and campaigns,” said Mark Doughty, President and CEO of PrePass Safety Alliance. “We’re excited to bring his strategic counsel to the Alliance to advance our mission of highway safety,” Doughty said.
Mr. Trent most recently served as Vice President of Media Communications for a non-profit legal organization that advocates for First Amendment freedoms. In the past five years, Bob and his team executed public advocacy campaigns in support of six U.S. Supreme Court cases and hundreds of other legal matters and issues.
Doughty said PrePass Safety Alliance will benefit from the experience Mr. Trent has gained over a 25-year career as a communication professional, including developing and executing communications strategies, managing media campaigns, building brands and shifting public sentiment. Earlier in his career, he served in a public/private partnership providing digital entertainment and information networks for government agencies.
ABOUT PREPASS SAFETY ALLIANCE
Founded in 1993, PrePass Safety Alliance is a non-profit public-private partnership established to improve commercial transportation safety and efficiency. PrePass® is the leading truck safety bypass and data platform in North America. PrePass allows states to preclear qualified commercial motor carriers to bypass inspection facilities at highway speeds. PrePass offers bypass technology choices, including the PrePass RFID transponder and MOTION™ bypass app. PrePass also provides driver safety ALERTS™, electronic toll payment services, and the service includes INFORM™ Safety and Tolling software. Nearly 700,000 commercial vehicles from more than 77,000 fleets utilize PrePass services to save time, fuel and money.